Tis the season of the Frangipani

“Nothing evokes that tropical feeling quite like the frangipani. Their sweet scent and sheer beauty make them universally loved and the blooms look sensational on the tree and as a cut flower. Pick up some freshly fallen blooms and float … Continue reading

Dandelions in Seeded Bloom

Hi everyone!  Well, this has been a really busy month for us, spring has sprung and that means… winter sport is over for another year, real estate is booming, and dandelions are in seeded bloom! We have been fortunate to … Continue reading

So what makes Graphic Design…BAD?

[You may be right]

Hello! I love being positive.  I try to focus on being happy and appreciate the good things in life, however some days we have to face the darkness and today it just so happens to be all about ‘What makes … Continue reading

What is Typographic Art?

[typos+graphe]

What is Typographic Art? Well quite simply it is using typography as an art form. So what is typography? Well our good friend wikipedia states, “Typography (from the Greek words τύπος (typos) = form and γραφή (graphe) = writing) is the art and … Continue reading

[NBPD] Northern Beaches Photography and Design…The Birth of Rust Collection

[Abstract Rust 4]

Hello. [NBPD] Northern Beaches Photography & Design…here is a quick set of images from The Birth of Rust Collection. Please let me know what you think! Jodie Slowski [NBPD] Northern Beaches Photography & Design Graphic Designer | Webpage Designer | Photographer … Continue reading

Typographic Art Series 1…Haiku Dreaming

[Facing the Sun]

Hello. Welcome to my Typographic Art Series 1…Haiku Dreaming. The weather outside is a gloomy contradiction. There are clusters of dark ominous clouds threatening rain with sudden bursts of sunshine playing a transient game of peek-a-boo. Looking out our speckled … Continue reading

The Mother Onion Collection

The Mother Onion...Nurturing.

Hello Friends, Today I was inspired to take some photos of the humble onion. We have one sitting on the ledge of our kitchen window sill which has been happily sprouting along. I imagine this onion to be the Mother … Continue reading

Principles of Graphic Design

ducks in a row

Righto! Now that we have the understanding of the Elements of Graphic Design let’s get down to the business of the Principles of Graphic Design. Just to recap I previously said, “Understanding the elements and principles of design will help … Continue reading

The Elements of Graphic Design

The elements of graphic design

So let’s talk turkey about the Elements of Graphic Design. As I mentioned in a previous BLOG called, ‘What makes Great Graphic Design?‘, understanding the elements and principles of design will help you communicate your designs more effectively which in turn … Continue reading

What makes GREAT Graphic Design?

Hello Friends,

So what makes GREAT Graphic Design? As I mentioned in my previous BLOG Sydney Graphic Design, there is little argument when it comes to great design. It evokes visual, emotional and physical responses within the viewer. This takes talent, experience and passion to deliver a design of this capacity regardless of how “simple” it may appear. In fact often the simpler the design the more advanced it is.

Most graphic designers have had some form of education or training to develop their craft. This doesn’t mean you need to be a natural artist or amazing illustrator in order to perfect the art of Graphic Design, however you do need to know some of the basic elements of art and design.

Understanding the elements and principles of design will help you communicate your designs more effectively which in turn improves the quality of the design. These key elements include: Line, Shape, Size, Direction, Colour, Texture and Value. The key principles include: Alignment, Balance, Contrast, Repetition, Hierarchy, Movement and Tension.

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[image 1:Poster Stone Award Professional Prize Winner: "Neset Ertas" by Geray Gencer, image 2: Dumbo Feather Magazine, image 3: Futuretainment by Mike Walsh/Frost Design, image 4: Hopscotch by Mark Gowing Design, Sydney Design, image 5: AGDA brief poster 2010/designweekbrisbane.com]

Good design will control the eye’s movement through the composition in a predetermined order. Great design will capture immediate attention, control the visual flow, convey necessary information and evoke emotional and/or physical responses.

In upcoming BLOGS we will go through the design elements and principles in more detail giving you a better understanding of what you need to do to make your design great!

Jodie Slowski [NBPD] Northern Beaches Photography & Design
Graphic Designer | Webpage Designer | Photographer | Mixed Media Artist | Blogger