So let’s talk turkey about the Elements of Graphic Design. As I mentioned in a previous BLOG called, ‘What makes Great Graphic Design?‘, understanding the elements and principles of design will help you communicate your designs more effectively which in turn … Continue reading
So what makes GREAT Graphic Design? As I mentioned in my previous BLOG Sydney Graphic Design, there is little argument when it comes to great design. It evokes visual, emotional and physical responses within the viewer. This takes talent, experience and passion to deliver a design of this capacity regardless of how “simple” it may appear. In fact often the simpler the design the more advanced it is.
Most graphic designers have had some form of education or training to develop their craft. This doesn’t mean you need to be a natural artist or amazing illustrator in order to perfect the art of Graphic Design, however you do need to know some of the basic elements of art and design.
Understanding the elements and principles of design will help you communicate your designs more effectively which in turn improves the quality of the design. These key elements include: Line, Shape, Size, Direction, Colour, Texture and Value. The key principles include: Alignment, Balance, Contrast, Repetition, Hierarchy, Movement and Tension.
[image 1:Poster Stone Award Professional Prize Winner: "Neset Ertas" by Geray Gencer, image 2: Dumbo Feather Magazine, image 3: Futuretainment by Mike Walsh/Frost Design, image 4: Hopscotch by Mark Gowing Design, Sydney Design, image 5: AGDA brief poster 2010/designweekbrisbane.com]
Good design will control the eye’s movement through the composition in a predetermined order. Great design will capture immediate attention, control the visual flow, convey necessary information and evoke emotional and/or physical responses.
In upcoming BLOGS we will go through the design elements and principles in more detail giving you a better understanding of what you need to do to make your design great!
Jodie Slowski [NBPD] Northern Beaches Photography & Design
Graphic Designer | Webpage Designer | Photographer | Mixed Media Artist | Blogger
Hello Friends, If you had to give one word to describe Sydney Graphic Design what would it be? Modern, Adventurous, Crazy, Technical, Contemporary…? Even though many words come to mind I would have to say innovative [def: in·no·va·tive/ˈinəˌvātiv/tending towards innovation]. “Innovation is … Continue reading
Previous posts have been very much descriptive, and “how to” type articles, even thought provoking we hope. Today I just wanted to celebrate the wedding with Sydney Wedding Photography. Enjoy a few nice moments in these images taken by NBPD … Continue reading
Light. It is something that is around us all the time, something so basic to us that we barely recognise it, rarely comment on it, and always expect it. Professional Photography Sydney is where it all started for me. And … Continue reading
Hello Friends! So after my last BLOG with a little bit of “tough lovin” I wanted to lighten up and share some of my work as a Graphic Designer Sydney . I was cleaning up my computer a bit (believe me it needed … Continue reading
Northern Beaches Graphic Design. What is it like? Well my answer is subjective due to the fact that I am a graphic designer with a Photography & Design business in the Northern Beaches of Sydney. So instead of prattling on … Continue reading
So I have been talking a little bit about Graphic Designers Sydney, Graphic Designers vs Web Designers now let’s go back to the basic question of what is Graphic Design? Well according to Wikipedia, “Graphic design is a creative process—most often … Continue reading
After reading Jodie’s most recent blog called “I LOVE Graphic Design in Sydney“, it got me into thinking how important texture is in my work as a Sydney Photographer. One instance in particular comes to mind when I was shooting … Continue reading